During this crisis, people tend to be hungry for information of importance to them. That leads them to do many "searches" to get what they need.
Unfortunately, today, most people do not think of a newspaper as a place to search for answers to their most pressing questions. Instead, it is the web, most often Yahoo! and Google.
How, during the management of this crisis can newspapers begin to chip away at that? What can newspapers do to bring more searchers to their sites because the newspapers have provided better answers to questions in certain categories, for example?
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