Some people talk a lot about other models for newspapers, taking the view that if less money had to be made, newspapers could continue to be as they have been. This radio discussion today talks about one variation on that theme.
Sources of investment for newspapers are more important than ever today. The open issue is, however, whether levels of profitability have anything at all to do with the sustainability of newspapers.
The issue may be much deeper than this, and it is for managers during this crisis to figure out whether this is where the problem lies. For example, why would anyone believe that a non-profit newspaper would attract more advertising revenue than a for-profit newspaper? If it does not, then what will be the source of financing to support the parts of newspapers that proponents of these ideas most embrace....i.e., quality journalism and analysis?
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