"Marketing Small Businesses With Twitter" - NYTimes.com

One of the challenges in managing the crisis is the continued evolution of new technologies that, either positively or negatively, impact newspaper operations and cusotmers. Take Twitter, for example, a newspaper manager needs to be following not only how it directly affects the newspaper in so many ways, but also how people at that newspaper are using it individually, and how customer are using it -- as reported in this piece.