Alliances have become a much more important part of newspaper life than they ever used to be. In this article, several tough choices are presented for newspapers at least in the UK as they confront both MSN's site, but also the emerging combined forces of Yahoo! and Microsoft.
How does a manager sort through these options and stay ahead with so much of the marketplace being shaped by others who often throw merely self-serving bread crumbs in the direction of newspapers?
30 July 2009
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