"Stories from the downturn: ex-newspaper journalists struggle to make a life online" - Gordon's Republic - Blogs - Brand Republic

Many of these efforts have a laudable purpose - to save what is best about newspapers and recast the medium in a new offering. That said, there are many assumptions about just how this can happen, what an existing newspaper can best do to respond and, even better, to anticipate.

One of the key assumptions is that the trends noted here will continue. Will everyone choose to consume news and information in a hyperlocal manner? Will advertisers find that their customers and prospects are all following that route?

Early numbers, initial successes and failures, do not tell us the future, and at this time of such limited resources, newspaper managers need to think through very carefully how to manage not just their entry into more localized content, some of the content for which is beyond the control of the newspapers, but the core decision about whether this is where the future will be.