Employees and others contributing to newspaper content and services read articles like this one, and wonder what their direct route to readers and customers might be.
Managing people who have so many options for their newspaper talents is difficult. A newspaper does not want to lose people, but it also cannot afford to monitor all that they do, in most cases.
Striking the balance is part of the challenge of good human resource management, especially when so many newspaper people fear the future and feel a need to test themselves in independent waters. Some will succeed there, but surely not all who are considering taking that plunge.
Keeping not just the best people, but nurturing the "right" people is key to effective newspaper management at this time.
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