21 July 2009

"In London, Where the Writers Read" - Globespotters Blog - NYTimes.com

I am posting this for two reasons. One, the September event appears to be just a few days (24 Sep) before the Managing the Crisis program in London in case anyone lives there or is getting in early, but the main reason for adding this is to pose the question whether during the crisis, there is a need for newspapers to do more things that bring readers and customers together.

There is no better way to give life the dead trees and smeared ink that is a printed newspaper than to provide a way for the real and exciting people who created it to be "pressing the flesh" with customers of all kinds in informal settings. Newspapers have often organized events from discussions over coffee, through allowing readers to sit in on editorial discussions, to hosting events at newspaper offices. But I have not seen may initiatives that are designed to bring people together in the name of the newspaper as part of a management plan to stem losses and rinvigorate what is offered by newspapers and the demand for it.

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