One of the single biggest challenges newspapers face today is in making the management and strategic decision about how newspaper content is going to be financed. The word "free" gets used regularly as a kind of on/off switch - as in free/paid. The avant-garde technology troops discuss this a lot, but very few of them run newspapers or have responsibility for them.
In London, we hope to combine some of the discussion reflected in this article about discussions at a conference this week in the US. How do newspapers manage the criticial and often-attacked relationship between what it is they produce and those (i.e., readers/customers) who wish to have access to it plus those (i.e., advertisers/sponsors) who may wish to pay some of the cost of providing that access?
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