13 July 2009

"Approval by a Blogger May Please a Sponsor" - NYTimes.com

There was a time when the lives of people working at newspapers were neatly divided into two pieces - one was the time they spent working for the newspaper and separate, entirely, from that, was the time they spent on their own. Conflicts were minimal and it seemed to work fine for the most part.

Now with the electronic world around us, that line of separation has fallen.

How does a newspaper manage its employees and contractors in such a way that their actions away from the newspaper do not detract from the success of the newspaper? It is, of course, even more challenging than that. How does a newspaper manager successfully shape what is said and done in opinion-oriented pieces of newspaper offerings to avoid the same problem? How to manage with transparency and with what rules?

During this crisis, the pressures are enormous and arguably the need for managers to pay attention is greater than ever.

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