Move newspaper production to the customers?

Managing the crisis involves making a lot of decisions about doing things that newspapers perhaps have never done. In Nice, France, the local regional daily - Nice Matin - today moves a reporter, editor and some production people to one of the largest supermarkets in the area - a Carrefour - inviting the store's customers to mix and mingle with the newspaper people as they produce a part of tomorrow's newspaper. They will be there for several days.

Alas, there is nothing on the newspaper's website about this (nor on that of the supermarket itself), but it is an interesting idea, and according to the newspaper, the first initiative of its kind in France. They will be doing additional editorial coverage of the shopping center and area around the supermarket and there may be some advertising sales as part of the package as well.

We'll surely discuss in London how to assess and implement the best ideas of this kind during the crisis when resources are even more limited than normal.