Viability - Can we learn from "sustainability" initiatives? - "Inhabitat » Germany Unveils World Class Sustainable ECO CITY"

One of the terms that I do not hear used very often is "sustainable newspaper". In seeing this announcement from Hamburg, it struck me that maybe it was worth giving it a little thought. Yes, the "sustainable" label usually gets used today to describe environmental initiatives but the whole point of those efforts is to make places viable and successful in all respects, not just in terms of the environment. One could say many of these same things about how newspapers need to attack the crises they confront. How, exactly, do we construct or reconstruct sustainable newspapers for years to come?