Technology - How do newspapers think outside the coupon? - "Coupons You Don’t Clip, Sent to Your Cellphone" - NYTimes.com

Surely there are ways that newspapers can incorporate this thinking into what they offer their customers. What I mean is that the whole coupon world, both print and electronic, is an "action" activity for the customer. While many coupons have been, are and may be in the future distributed by newspapers, is there not an application for this kind of activity beyond getting a few cents or more off the price of an item in a store? It's part of the creativity crisis that confronts newspapers.