Customers - Will we recognize who is buying newspaper advertising? - "Microsoft Sells Razorfish Digital Agency to the Publicis Groupe" - NYTimes.com

For many newspapers, advertising agencies historically have not been especially important for a variety of reasons. The advent of electronic technologies, however, has changed that. Now, in addition to everything else, the evolving shape of the advertising agency business, and especially its online players, has to be a key part of any newspaper's assault on various crises. The emerging leaders are going to be making a lot of decisions in the future that will mean large sums of money, or not, for newspaper advertising space in all media.