11 August 2009

Advertising - Where are newspapers in the coupon game? - "Yahoo Gets in the Coupon Game" - Brandweek

Electronic coupons of one sort or another seem to be coming from everywhere....except newspapers. The newspaper offerings that I have seen or tried to use have generally been hard to use and of little value after expending the effort to get "there". Are there good examples of how newspapers have used advertiser or other coupons as a way to confront the financial crisis facing so many customers?

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