19 August 2009

Revenues - Stepping backward 45 years to jump ahead; can it happen? - "Newspaper Industry Ad Revenue at 1965 Levels" - CJR

This is an especially important analysis of where the US newspaper business stands in the midst of all the crises. It stands where it stood almost 45 years ago. Now, newspapers outside the US may dismiss this as just a US problem. But I think they do so ill-advisedly. The sectoral change at work in the US is spreading elsewhere, already has in many cases, the solutions tried so far by newspapers are not reversing the trends. What else can be done?

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