11 August 2009

Customers - Different digital strokes for different folks? -- "Seeking New News Formulas, ABC Tries A 'Quick Fix'" - NPR

One of the opportunities that electronic technologies present to newspapers, and always has, is the chance to publish far more than a single newspaper. Alas, the same is true for every media organization than enters this world. Each is able to publish whatever it chooses to whatever small or large audience it chooses to reach. The truth is that newspapers and other large media organizations forget this all too often and go only for a mass approach without fully developing and deploying more targetted offerings. That's what makes this piece about ABC Television in the US so interesting. Think for a moment about which newspapers are doing something similar?

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