14 August 2009

New services - A votre santé! - "Seeking Revenue, New York Times Company Creates Wine Club" - NYTimes.com

Think about it.....the idea of reading your newspaper with a glass of wine in hand. Maybe that's what The New York Times has in mind as it launches its own wine club. (Coincidentally, in today's printed copy of the Times came both this story and an unusual four-color insert: an ad for the Wall Street Journal's wine club!)

So many newspapers around the world - print and electronic versions - are used while doing something else, often eating and/or drinking. Have we given enough thought during the crises as to what "goes" best with a newspaper and how to make the most of it?

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