13 August 2009

Alliances - Will it work? - "Journalism Online says 506 publications have signed letters of intent to become affiliates" - Poynter Online - Romenesko

This is a semi-ambitious undertaking that's probably worth watching. It strikes me that the predicted revenue stream is a pipe dream, but I look forward to being proven wrong.

The point for the London program next month is that we all need to look very hard at projects like this and separate out the hope, the egos, the reality, and the revenues. In this case, that's especially hard to do.

This column does a good job of laying out some of the uncertainty surrounding this initiative.

And this fleshes it out even more.

I'll await some more confirmations and, most importantly, some demonstration that this is what the marketplace will accept and use.

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