Innovation - Are auctions newspaper advertisers or newspaper services? - "On the Auction Site Swoopo, Paying to Place Each Bid" - NYTimes.com

Surely, newspapers and newspaper people are plenty smart enough to come up with all sorts of services that add to the lives of their customers by making them richer, less poor, healthier, better informed - of course, as well as finding jobs, homes and food. The innovations that I see at most newspapers seem too often to be some distance from the core of that mission. I'd hope, anyway, that each newspaper has a good multiple media answer to each night's customer question - what did you DO for me today?