Advertising - How big will "blog" advertising be? - "Notice Those Ads on Blogs? Regulators Do, Too" - NYTimes.com

The term "blog" has stuck far longer than I expected it would. It's simply a way of posting more quickly to the web and not much more, but persist it has. Many newspapers have adopted this technology and they have watched others do the same. Advertising on blogs has always been a little light, to say the least, with so many "bloggers" finding the compensation of simply "publishing" on the web to be ample. But that is changing as the technology merges with other technologies and new products result.

In the midst of the crises, what should a newspaper be doing either to tap this market or to monitor the market's impact on advertising placed in various newspaper offerings?