"Guardian looks to bloggers to fill local news gap" - Editors Weblog

I think this approach has tremenedous potential; the issue will be management of the content. It will go out with the Guardian's brand and the Guardian needs to gear up, as they may be doing, to be able to make sure what is offered is consistent with that brand. If they do, this could be a real winner....provided they make the right judgments (what people want and need in their daily lives) about what to cover. If they get that wrong, this will fail miserably, and if anyone should get it right, on the other hand, it is they!