04 October 2009

Customers - What exactly do newspapers think that customers expect to get out of their newspapers? - www.figaromedias.fr

This is a refreshing line from Le Figaro in France. On TV and here in the website, it says to the marketplace "s'informer pour decider" or inform yourself in order to decide, or learn in order to decide. That's a nice strategic description of what a newspaper ought to help its customers do.

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