Customers - Meeting essential information needs - "Pew Research Center Study:Bulk Of Reporting Covered Wall Street And Government, Not Regular People"

This goes to a key point I have tried to make in recent months. Newspapers need to refocus much of their energy - I would say the majority - on serving the "essential" needs of their consuming customers. If newspapers do not do that, they are destined to become even more marginal, more elitist, and less successful.