"Only few places left!Jacques Rosselin, the French publisher whose "Vendredi" turns web content into print revenue, has joined the programme of the Managing the CrisisConference to be held at the Frontline Club in London on 28 and 29 September.
The conference, organised by the World Association of Newspapers and NewsPublishers (WAN-IFRA), is designed to provide information and ideas to helppublishers emerge stronger from the recession. Mr Rosselin's presentationwill focus on exploiting new technologies and new media, something "Vendredi" does in a non-traditional way.Mr Rosselin's weekly publication is a "best of the web" on paper. Although the information comes from the Internet, "paper provides a unique readerexperience", he has said. "When you search on the net, you can get lost andwaste too much time searching for pertinent information. And people don't necessarily have three hours a day for that. When we read a newspaper, we nolonger have everything, but we opt for a selection of organised information". Mr Rosselin is also the founder of Courrier International, the French weeklythat publishes a selection of stories that have appeared in the foreign press. Vendredi is based on the same concept for blogs and other web material; is put together by journalists who select and edit what is often non-journalistic content.
The conference has already attracted publishers, CEOs, editors-in-chief andother senior newspaper executives from 17 countries in Europe, North Americaand the Middle East. There is still time to register: full conferencedetails can be found at http://www.ifra.com/managingthecrisis.
A "Managing the Crisis" blog can be found at http://managingthecrisis.blogspot.com
Because all publishers have been affected by the recession, the conferencewill encourage exchanges between the speakers and participants, not only inround-table discussions but also during the presentations.
Presentations include:- "Capitalising on new audiences", by Maeve Donovan, Managing Director of The Irish Times;- "How to profit from the crisis", by Reiner Esser, Managing Director of Die Zeit in Germany;- "Boosting ad sales in a slowdown", by Theo Blanco, Senior Sales and Marketing Director at Upsala Nya Tidning in Sweden;- "Emerging stronger from the recession", by Reiner Mittelbach, Joint CEO of WAN-IFRA;- "Alternatives to Google", by Moritz Wuttke, Founder of New Media Initiatives, based in China and Switzerland;- "Leading in crisis - Getting the upper hand in a down economy", by Richard Wellins, Senior Vice President for Global Marketing and Business Development at US-based Development Dimensions International;- "Innovation success in the age of turbulence", by Anna Kirah, a Design Anthropologist with Denmark-based CPH Design;- "Defining the crises (as if one were not enough)", by Terry Maguire,Principal at US-based International Media Development & Counsel;- and "Cost savings or how to manage an earthquake: Lessons from the Russian media", by Vasily Gatov, Strategy Director at Media3 in Russia.The conference will also include panel and round table discussions on four main topics: people, money, customers and technology.
For the evolving conference programme, please go to: http://www.ifra.com/managingthecrisis"
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment