Customers - How best to use the women's entrance? - "Yet Another Facelift for iVillage, NBC’s Site for Women" - NYTimes.com

Arguably half of any newspaper's market is made up of women. In some cases, it is more than that and in other cases, less. What makes this story about iVillage valuable is that here is a media company - NBC - trying to reach as many people as it can, and using as part of its offering a site focused on women. Not many newspapers seeking to reach the broadest audience do this; in fact, I don't know of any that do. Some have women's sections or others with a special appeal to women, but none have their own women sites. So, learning from what NBC has done and is doing can help with the management of, as I suggest, possibly one half of a newspapers' customers, no?