Today in The New York Times (print edition), there are two full pages of paid advertising from Target Stores, one of the largest US retailers and a substantial newspaper advertiser across the country. The text begins "On May 31st, we published an invitation in this newspaper: "Tell us what more we can do for you."" It continues, "627 of you e-mailed and we responded to each of you with a personal reply."
That got my attention.
The ad text then goes on to talk about some of the 627 suggestions and what Target is doing in response.
But what I kept thinking about was this -- a full page (I believe) ad, prepared by a professional advertising agenc, appears in one of the largest and most respected US newspaper. The response is only 627 people?
What's wrong with this number, perhaps this medium, and what can the current crises provide us in terms of an opportunity to fix some of the problem?
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