Marketing - Why restrict it to the marketing department? - "Atlantic Blogger Andrew Sullivan Makes Pitch for Supporting Print" - NYTimes.com

I think this is a much bigger story than this brief item suggests. Why? Because if a newspaper is going to succeed today amidst all of these crises, it is going to have work unbelievably hard and creatively to interest customers and surpass competitors. If there is not a team commitment to success, the efforts will not be successful.

What should a good newspaper manager do today to unleash the marketing power of his team? What's the best effort undertaken so far by a newspaper to increase revenue using the entire staff as a marketing team? I think there is a way to do without compromising editorial integrity. If a newspaper employee does not use the newspaper for which he or she works, they ought not be working there. If they do, why not ask them to talk about why they do?