"Reflections of a Newsosaur: Berkeley Media Tech Summit goes live"

Might be worth watching....

Technologies - Pumping up print - "The Daily Beast Seeks to Speed Up the Publishing Process for Books" - NYTimes.com

Another fusion of print and electronic offerings.....

Alliances - Have newspapers explored all of the possibilities? - "Partnership for CBS News and GlobalPost on Foreign Reports" - NYTimes.com

Newspapers can learn from this experience, for better or worse.

Revenue - Is asking "will they pay?" the right question? - "Only 5% in UK would pay for web news" - Reflections of a Newsosaur

These are pretty discouraging figures, but context is everything, not to mention the importance of how questions like this are posed. Of special importance are the various ways in which charges can be assessed less directly, of course, and, as in the traditional newspaper model, born by others.

Technology - Twittering up - "An Infusion of Another $100 Million Is Seen for Twitter" - NYTimes.com

Newspapers might want to consider reflecting on Twitter in different ways. What is it that newspapers can learn from the significant number of people who have taken to the idea of these short messages? Surely that has an impact on how newspapers serve existing and future audiences, no? What is that impact?

Financing - Can newspapers tap "non-profit" model/interest? - "A Nonprofit Local News Site for San Francisco Is Being Created" - NYTimes.com

How does a newspaper manager tap this interest and willingness to provide financial support for much of what newspapers historically have done?

Technology - How can newspapers profit from wikiwoes? - "Wikipedia: A 'Victim Of Its Own Success?'" NPR

How can newspapers refill the void?

Competition - Delivery people can deliver a lot of advertising - "Advertising - U.P.S. to Begin Testing Direct Marketing Service" - NYTimes.com

There is lots of innovation out there among companies that did not seem to be newspaper competitors. Now they are.

Technology - Newspapers seem to have stopped innovating a while ago in this area, no? - "Google Unveils Tool to Annotate Web Sites" - NYTimes.com

What was the last really creative offering from a newspaper that allowed for the posting of comments on individual stories? I get the feeling that it is like so many things, once there is a comment capability on the newspaper's website, that job-to-do can be checked as completed....when it really ought to just be the beginning?

Innovation - Prime the newspaper pump with a contest? - "Netflix Awards $1 Million Prize and Starts a New Contest" - Bits Blog - NYTimes.com

Is this a model for the newspaper business in seeking innovative solutions to today's crises?

Technology - A newspaper coming to your TV? - "Hybrid Internet-TV Makes Progress in Europe" - NYTimes.com

Surely worth discussing in London?

Diversificaiton - Debates organized by newspapers? - "Good Riddance to Mainstream Media" - Intelligence Squared US

There was a story about this effort in the NYT today. Why aren't newspapers offering these kinds of debates?

Revenues - The belt gets tighter - "Newspapers Have Not Hit Bottom, Analysts Say" - NYTimes.com

Well, I suppose it could be worse.

News - Understanding how it works - "Link by Link - The Amish Paper The Budget Explores a Move Online" - NYTimes.com

There are so many places and experiences from which newspapers can learn so much.

Marketing - Why restrict it to the marketing department? - "Atlantic Blogger Andrew Sullivan Makes Pitch for Supporting Print" - NYTimes.com

I think this is a much bigger story than this brief item suggests. Why? Because if a newspaper is going to succeed today amidst all of these crises, it is going to have work unbelievably hard and creatively to interest customers and surpass competitors. If there is not a team commitment to success, the efforts will not be successful.

What should a good newspaper manager do today to unleash the marketing power of his team? What's the best effort undertaken so far by a newspaper to increase revenue using the entire staff as a marketing team? I think there is a way to do without compromising editorial integrity. If a newspaper employee does not use the newspaper for which he or she works, they ought not be working there. If they do, why not ask them to talk about why they do?