06 August 2009

Technology - Can newspapers measure their customers? - "Advertising - Geomentum Aims to Measure Ad Results Down to the City Block" - NYTimes.com

Are newspapers getting this good at measuring how their content is being used or valued by customers?

Personnel - Can a new kind of "bean counter" save newspapers? - "For Today’s Graduate, Just One Word - Statististics" - NYTimes.com

Newspapers may need to be thinking about a whole new class of "number crunchers" as newspapers figure out how to get on the other side of today's crises. Has it become essential for newspapers to employ people who really understand what Google and other companies our doing in using statistical measurements to define product offerings and marketing?

05 August 2009

Public policy - What role for government in online advertising? - "Fresh Views at Agency Overseeing Online Ads" - NYTimes.com

Is it inevitable that there will be more government regulation of what appears on line? Or will the internet retain its legendary ability to act on its own, free of regulation?

Technology - Who is watching what you publish and what are they doing with it? - NYTimes.com

The number of entities following, studying, using, reorganizing newspaper and other content, and either profiting or not from their efforts, continues to expand. Media Cloud is but one of them, but in the midst of crises, newspapers need to follow at least some of these trends.

Smaller circulation newspapers - Are they going to recover first? - Editor & Publisher

The length of the crises and whether, for newspapers, they will ever end, is critical question for managers. What are the most useful positive signs that newspapers can expect to see?

Non-profit model - Someone has to pay the bills - Boston Herald

Understanding the non-profit newspaper option is very important. Many have commented on the idea, mostly supportive, not really understanding as is pointed out here that nonprofit status does not in any way guarantee success or viability.

Niche newspapers - Are they the best bet? - guardian.co.uk

There is quite a contrast between the Guardian, in which this story appears, and the Financial Times. What lessons are to be drawn from the difference?

Crisis communications - What does a newspaper owe the world in explaining the crises newspapers confront? - Editor & Publisher

During these crises, it is easy to forget the importance of communicating in some fashion, or not, with various constituencies. What is the message that newspapers ought to be sharing about themselves with customers of all kinds?

04 August 2009

Customers - Access more, pay less? - LeMonde.Fr

The pervasiveness of the internet, and internet use, has reached new levels in Europe, Le Monde reports in this piece (in French) about a report issued today in Brussels. LeMonde notes the aversion to paying for content, and that remains one of newspaper managers' most challenging problems as today's various crises evolve. Here is the report , which is headlined "Digital economy can lift Europe out of crisis, says Commission report". And for newspapers?

03 August 2009

Predictions - Which way do the big media numbers seem headed? - NYTimes.com

There will be a lot in this report to consider at Managing the Crisis.

Managing - Guardian Group loses a bundle - Press Gazette

One can only hope that there will be better news emanating from London and elsewhere before the end of September. News like this certainly is discouraging.

Program - Google and Apple, competing - NYTimes.com

We'll have a chance to ask Apple about this on the first day of the conference....

Revenue - Can "free" possibly win the battle when we all have to eat? - The Independent

Sometimes newspapers are best viewed by thoughtful people from slightly outside the business. David SIMON, writer of the television series, The Wire, has taken on those who somehow believe that free is the only way forward, mysteriously overlooking the human need to be compensated in order to eat, among other things.

Technology - How to manage newspapers consumed on electronic readers? - National Public Radio

This story talks about some issues - especially from the personal user vantage point - related to using electronic devices to read books. Newspapers are not mentioned, yet they are a small part of this world already.

How does a newspaper manager figure out the proper response to the apparent growth of this technology, learn from the experiences of other non-newspaper publishers, and - perhaps most important - relate best to the evolving preferences of customers in turbulent econonic times?

02 August 2009

Alliances - YouTube? - NYTimes.com

Newspapers partnering with YouTube? For newspaper management, the unimaginable becomes at least an agenda item.